isadore cycling apparel

Element 2
concept, photography & strategy
isadore-studiopp-1

isadore cycling apparel

concept, photography & strategy

bringing the core of isadore right where it belongs: out there on the road

for the cycling brand isadore apparel authentic and target group-oriented content was created through an accompanying documentary of a bikepacking trip - in photos, videos and text. the purpose: giving (potential) customers and fans of the brand insights into the highs and and lows of such a journey. without ever losing the fun or at least the will to finish the route.