vestkystenruten

Element 2
communication design, concept & strategy
ayleen-behrens-vestkystenruten-13

vestkystenruten

communication design, concept & strategy

printed social media concept for a self supported bike packing trip in the north.

the topic of sustainability should be considered all-embracing and integrated into everyday life. inevitably, this ultimately also affects our travel behaviour. how will we get around in the future? not only the choice of the means of transport but also the speed is decisive. bikepacking gives us the opportunity to perceive the environment more intensively, to stop more flexibly at places and to fall asleep in the evening, exhausted and happy. this booklet describes the vestkystenruten and the pr concept behind it for cooperation partners.

risography print on mondi pergraphica natural rough 120g/m2

140 x 225 mm
12 pages, hand-sewn

edition 15
2021